Product manager with design roots · AI systems builder

Hi, I'm Elly.
I take products from zero to launch, and build the AI systems that get them there faster.

I am a product and design leader who establishes vision, strategy, UX, systems and capability that delivers exceptional products at scale. Nearly two decades spanning product design, product management, and engineering. Dual-certified in CSPO and SAFe POPM. Currently completing a Graduate Certificate in AI Management at UTS.

See the work
Elly Hizon in a home office
Best Digital Banking Initiative
Saving Spaces · Global Retail Banking Innovation Awards · 2025
Digital Interface Winner
NAB Now Pay Later · Good Design Awards · 2024
Certified Scrum Product Owner
CSPO · Scrum Alliance
SAFe Product Owner / Product Manager
POPM · Scaled Agile

Selected work

Financial Wellbeing Insights on NAB Mobile and Internet Banking
NAB · LIVE PRODUCT · DESIGN LEADERSHIP

Financial Wellbeing

Principal Product Designer on Insights: a unified financial wellbeing hub in NAB Mobile and Internet Banking, covering cashflow, budgets, upcoming bills, and Saving Spaces. Shipped with Better Banking in June 2026.

11%
Day-one Insights visits · +14% Saving Spaces · NPS +51
Agentic Document Generator before and after comparison
NAB · AI PRODUCT · 0→1

Agentic Document Generator

From pitch to proof in two weeks: an agentic system that turns governed context into citation-traced requirements, PO briefs, and architecture docs—with 10 validation gates and mandatory human review on every run.

90×
Faster requirements generation · 100% pilot adoption
Voice of Customer dashboard mockup
NAB · AI PRODUCT · CUSTOMER EXPERIENCE

Voice of Customer Dashboard

From two weeks of manual reporting to a live dashboard in four hours: a repeatable Cursor system that synthesises ~30,000 verbatims, generates exec reports, and handed the monthly workflow back to the CX team.

2 wks → 1 day
Monthly reporting cycle · 4-hour build
Banking Domain AI Academy landing page mockup
NAB · AI PRODUCT · LEARNING EXPERIENCE DESIGN

Banking Domain AI Academy

Self-paced AI academy for thousands of NAB staff: persona tracks, a linear learning site I built, and Teacher Candice, a Cursor agent that guides learners through lessons. No calendar training.

~2.5 hrs
L0–L2 essentials · PO/BA L0–L3 live
The Context Lifecycle framework diagram
NAB · AI SYSTEM · CONTEXT ENGINEERING

The Context Lifecycle

How I architected an enterprise context engineering framework: five-day developer-free POC, 100% pilot activation, executive mandate for thousands of staff—domain rollout now underway, one team at a time. ADG is the first production proof in the migration programme.

100%
Pilot chapter activation · domain rollout underway

What I bring to the table

01
Cross-Functional Leadership
Dual-certified in CSPO and SAFe POPM. I partner with Product and Engineering at the executive level to shape roadmaps, govern portfolios, and align cross-functional teams around a unified vision.
02
Outcome Engineering
Doubled organic conversion rates in under 2 months. 27.8% organic feature adoption at scale. I establish the measurement frameworks that tie product and design decisions directly to business outcomes.
03
Data-Backed Storytelling
Product strategy canvases, executive comms, stakeholder alignment decks. I translate complex systems and ambiguous problems into strategies that move organisations forward.
04
AI Product & Systems Building
I architect and ship production AI systems, Cursor, Claude, MCP integrations, building agentic tools that accelerate delivery and reduce friction between teams.
05
CX and Product Strategy
Service design, research, and systems thinking across B2C and B2B. From ethnographic field research to shipped fintech at scale in highly regulated environments.
06
Operational Infrastructure
I build the cultural and technical infrastructure that enables high-performing teams, scalable systems, chapter-wide enablement programs, and the operational foundations that protect quality at speed.
07
Stakeholder Influence
Engineering, Product, Executives. I build alignment across complex organisations using visual narratives and strategic framing that make the path forward obvious and the decision easy.
08
Creative Direction & UX Craft
Illustration, digital art, editorial instincts, and a genuine eye for user experience that shows up in every pixel and every system I build.

Kudos

"I create clarity in ambiguity. I blend systems thinking with design thinking, and I help teams move quickly while staying anchored to what customers actually need."

Me, on a Tuesday, most likely.

THE STORY SO FAR

I've lived many lives.
All of them useful.

I started in editorial and web design, taught myself code in the early 2000s, and ran a Xenogears fan site that became a Webby Awards finalist. What looked like a winding path was actually building something rare: a genuinely cross-disciplinary foundation spanning UX design, front-end engineering, and product management.

Many years later, that foundation has taken me across Oracle Aconex, HardHat, and now NAB, one of Australia's Big Four banks, where I lead product and AI strategy in Personal Banking, building from a validated proof of concept toward implementing an agent context library and intelligence system engineered for a domain of thousands of staff. I drive product and design as a strategic function, shaping the vision, the human-centred experience, and the data-informed systems and capability that enable teams to deliver at scale.

Off the clock, I draw comics, paint digital illustrations, write fiction, and lose hours to Souls games. I'm a certified movie nerd and chronic fandom tracker. Ask me when there's a new season, a hot take, or a weird product launch and I've probably already clocked it. I share my home office with Quincy, a Russian Blue who supervises my work from a distance and has strong opinions about my monitor placement. The throughline across all of it: systems thinking disguised as play.