Australians wanted actionable guidance.
Financial wellbeing tools existed across NAB Mobile, but they were scattered. Customers had to hunt through menus for spending views, budgets, upcoming bills, and savings goals. The research was clear: people want tools that guide and help them proactively manage money.
The NAB Financial Wellbeing Insights 2025 report framed the scale of the problem. Four in ten Australians are financially struggling. Thirty-one percent worry about retirement. Thirty percent of people over 40 have less than $3,000 in savings. Customers told us they wanted a clear overview, visual trends, personalised tools, proactive alerts, and real-time insight into the decisions that matter today.
"Being able to see where your money is going and what it means is important. Tell me if I'm getting close to overspending. Give me more insight into today, towards the things I need now."
Customer research synthesis · Insights programmeI pitched and owned the vision for a unified Insights hub.
As Principal Product Designer on PEB Deposits Experience & Innovation, consolidating our financial wellbeing tools had long been the elephant in the room: mini-apps scattered across Mobile, no single home for customers, and no budget to unify them. I found the opening, pitched a clarified vision to product teams, and framed what customers now see as Insights: a financial wellbeing ecosystem where six interconnected tools orbit one hub that answers two questions every day: where do I stand, and what should I do next?
Squads assembled around that direction. POs took the roadmap into budget conversations. When Digital set out to create a single Space for FWB tools in the new look and feel, we aligned on Phase 1 as the foundation: bring existing capabilities together, surface them through Better Banking, and build toward full consolidation. I defined the ecosystem map, the three-phase roadmap, and the design language for mobile Spaces and Internet Banking. Gold ExQual tier sign-off reflected the programme's scale and the cross-squad coordination required to ship inside the Better Banking mobile redesign.
Three phases, one north star
Phase 1 · Mobile foundations (NOW)
Surface existing FWB capabilities through Space tiles on the new NAB Mobile homescreen. Cashflow at a glance, budgets, upcoming bills, Saving Spaces. This is what shipped.
Phase 2 · Web foundations (NEXT)
Internet Banking landing page and tile parity. Shortcuts into FWB tools, global preferences 1.0, Money Assistant, and initial learning content.
Phase 3 · Omnichannel (LATER)
Insights and retro across channels, dedicated cash prediction tile, advanced personalisation, legacy FWB tools migrated to the modern Elevate experience.
Mobile Spaces and a web dashboard built for daily use.
On mobile, Insights lives as a Space tab alongside Accounts, Savings, and Security. The landing view leads with cashflow: money in, money out, and month-on-month trends, with clear paths into spending review, budgets, and upcoming bills. The design prioritises scanability. Customers open the app in quick, uncertain moments.
Good morning
Alexander
Cashflow
For 1 account
1 to 31 March 2026
Upcoming
Next month's predicted bills
On web, the Insights landing page extends the same mental model: shortcuts into the six ecosystem tools, a cashflow card spanning multiple accounts, budget progress with at-a-glance status, and upcoming bill predictions. Phase 1 mobile shipped first; web foundations follow in Phase 2 with tile parity and the Money Assistant.
Insights
Data last synced on 17 March 2026 at 12:30 pm
Shortcuts
Highlights
See all 3 ›
Average weekly spend is $726
In the last 12 months, your weekly spending has averaged $726 with a range of $350 to $1,475.
See the details ›Cashflow
For 3 accounts
1 to 17 March 2026
Budgets
14 days remaining this month
Upcoming
Next month's predicted bills
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Netflix Card ending 1234
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AGL Personal Account #1234
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Telstra Personal Account #5678
The single, unified hub where customers get a clear, everyday view of their financial life, and guidance on what to do next. Simple, personalised, and proactive wellbeing tools for daily and long-term goals.
Insights vision · PEB Deposits Experience & InnovationShipped inside Better Banking, rolled out progressively.
Insights Phase 1 launched as part of NAB's Better Banking mobile redesign, with a new homescreen and Space tiles for Accounts, Insights, Savings, and Security. The public announcement describes the Insights tab, cash prediction, bills, and savings tools as core to the redesigned app experience.
Rollout was deliberate: Android and iOS percentages increased week by week while a dedicated reporting cadence tracked customer interaction, NPS, and feature discovery. That let the team catch change aversion early, validate that new tile entry points were driving discovery, and pause rollout when an unrelated Mobile release incident required it, without losing sight of cumulative YTD growth.
Public launch proof
NAB's Better Banking page documents the Insights tab and financial wellbeing tools as part of the live app redesign. This case study links to that public page.
Progressive rollout
From tens of thousands of customers on the new homescreen in late May to 100% rollout by 22 June 2026. Weekly reporting tracked reach, sentiment, and Space visits on both platforms.
Tile-led discovery
Features like Saving Spaces existed for nearly twelve months on the old homescreen. The new Space tiles surfaced the same capability through clearer entry points, and that shift shows up in interaction data.
11% engagement, stable NPS, full national rollout.
Phase 1 landed with measurable impact: 11% of iOS customers opened Insights at early rollout, NPS held at +50 to +51 through a progressive homescreen change, and the new experience reached 100% of the customer base by June 2026.
Launch metrics
11% early engagement, stable NPS, and national rollout
Headline KPIs from rollout reporting May to June 2026. Trend charts below are portfolio approximations of weekly reach and discovery patterns.
Homescreen rollout reach
Insights engagement trend
Feature discovery via Space tiles
What the interaction data showed
Space visits tracked with rollout
Insights reached 11% of iOS customers and 9% on Android at early rollout, rising in step as more customers saw the new homescreen.
Saving Spaces discovery breakthrough
The new Space tiles drove a 14% uplift in Saving Spaces traffic and a disproportionate share of first-time space creation relative to login share.
Returning visitors validate stickiness
A meaningful share of weekly Insights visitors returned after first discovery, which suggests the hub earned repeat use beyond launch curiosity.
"The layout is simple and informative and easy to navigate as well."
Customer feedback · post-rolloutEcosystem design is navigation design at scale.
The hardest part was making six existing capabilities feel like one product. Customers do not think in squad boundaries or legacy menu structures. They think in questions: Can I afford this? What is coming up? Am I on track? Insights succeeds when the hub answers those questions in one glance and routes to the right tool in one tap.
Phase 1 proved the model on mobile. The Saving Spaces uplift is the clearest signal: better information architecture surfaced capability that was already there. Phase 2 web parity and Phase 3 omnichannel personalisation are the natural next chapters. The roadmap was sequenced so each phase could ship independently.
For a portfolio audience: this is live product design at national scale, with public launch proof on nab.com.au and measured outcomes through rollout: 11% early engagement, NPS +50 to +51, and 100% customer reach. That combination of vision, ecosystem thinking, shipped UI, and post-launch impact is what Principal Product Design leadership looks like in a regulated enterprise.